dR är ett socialt mediaföretag som hjälper mindre och mellanstora företag att synas bättre på nätet. En större digital närvaro leder till bättre försäljning. Hur fungerar företaget? dR är unikt företag vars medarbetare har förhinder och sitter i rullstol eller har andra fysiska utmaningar. Det digitala mediet är naturligtvis neutralt när det gäller förhinder och är lika tillgängligt för alla. Våra konsulter arbetar från valfri ort och vi är snabba och flexibla eftersom kommunikation med, produktion för, och leverans till uppdragsgivare sker digitalt.  Vad har du för bakgrund? Jag har jobbat med digitala/ sociala medier i Silicon Valley i femton år tills jag flyttade hem för två år sedan. Jag gick på universitet i USA och tog min B.S.B.A. (civ. ek.) i marknadsföring samt en MBA  (Master of Business Administration).  Vad är CSR (Corporate Social Responsibility)? Företags samhällsansvar kallas idén att företag ska ta ansvar för hur de påverkar samhället, ur såväl ett ekonomiskt, miljömässigt som socialt perspektiv. dR är ett CSR företag som är byggt med funktionhindradkompetens samt våra tjänster är gröna. Vi bidrar inte till några köer, vi tar inte parkeringsplattser eller arbetsyta på ditt kontor.   Varför är dR bra för mig? Vi är: specialister snabba flexibla kreativa vi driver kampanjer vi kombinerar sociala media och sem vi är strategiska vi är en pålitlig partner vi är ett csr företag vi tar även mindre uppdrag   Villka tjänsteutbud har ni? dR 360 En grundanalys som fokuserar på att lyssna och lära från ditt ekosystem; kunder, leverantörer, partners och konkurrenter. Skapar en digital SWOT analys. dR Puls Skapar digital närvaro genom att fokuserar på de tre stora nätverken, Facebook, Twitter och LinkedIn. Förbättrar sökresultat organiskt. dR Puls plus Skapar en ström av uppdateringar på din blogg (spökskriver) samt inlägg på bloggar och forum som dR 360 identifierade. dR Partner Allt ovan samt digital strategi, kreativ utveckling, kampanjer och SEO. I alla paket ingår: Monitoring Analys Rapportering   Email: Förnamn: Efternamn: Lägenhetsnummer ( 4 siffror):...

The digital world is getting on a bit and is now middle-aged, that is, if you count from the first email ever sent, in ’71. But not many do. So, the real digital revolution came much later, and lasted from 1996 to March 10, 2000. So, we are really dealing with a teenager. How was a web experience in 1996 and how far have we come? Let’s take a trip down memory lane and be a bit nostalgic, a sentimental longing for the past, typically for a period or place with happy associations. So, how happy were we? Well, on a typical day in ’96 you fired up your Netscape Navigator, a feat that took a while, to browse some of your favorite sites and you had not too many to choose from, all in all, about 100,000. There were about 400,000,000 in early 2012. But once you were online, and no one lifted up a receiver in another part of the house, you surfed at breakneck speed: 28.8Kbps to 33.6Kbps. 56 Kbps came the next year. Oh, that sweet modem sound. Where to go, well Yahoo was THE site to be at, and Altavista and Lycos ruled search. And how could the web ever improve on Blue Mountain Arts great, fun and free greeting card business? It was later sold for USD 750,000,000. You could rest your coke on an AOL coaster, the entire country was covered with disks and later CDs. AOL built a gated community in an otherwise open environment. Go figure. Then there were sites like Pets.com, Webvan and my favorite: Kozmo.com, where you could order an ice cream and get it delivered without paying any delivery costs. Business plan much? So, be nostalgic and take a look at how your favorite sites looked in the olden days: http://archive.org/ I think that you will find that we’re better off today. Lastly, this is what happened March 10, 2000:...

The ability to communicate complex messages through simple images, or icons, is an ancient practice. Looking back at how the Internet developed from the ARPANET to today, we have reverse engineered the process (be it forced)  with text to rich media (iconography). Ray Tomlinson sent the first, all text, email in ’71 (Testing 1-2-3), and today we send complex, icon rich emails, with a dog on Youtube chasing his tail. (These data heavy mails benefit from cache servers to speed up delivery and preserve bandwidth and this didn’t exist when Ray sent his mail.) Small business implications? Well, especially in the B2C space, text has been augmented, if not replaced by static, moving and interactive images. Global brands rely increasingly heavily on images to protect and build their brands. And they were icon-centric to begin with. But, you also find the iconification in the B2B space, from marketing to analyst reports to media. B2B is lagging the B2C space for now, but complex matters can be explained more easily by images, or if that fails, video. (IBM believed that Apple’s mouse and iconography was too silly to ever be used by businesses.) Icons, like calligraphy communicate messages clearly and quickly. So, how do I benefit? The language is rapidly changing and you must be able to communicate your selling proposition/ brand in images. And to do this, you will have to become fluid in the language images. Do learn what a specific color mean in a specific context. I remember two professors in film school arguing about a what this shade of red communicated. Don’t get too wrapped up in intellectualizing each image. Pick a family of colors/ images that you feel represent your brand. And then test them prudently. We are in an exciting transition from hot media (low audience participation) to cold media (high audience participation) to use Marshall McLuhan’s vernacular. Master the new new...

  First: stop shouting! Unless you are a global brand with deep pockets to match, stop shouting. Assess the situation. Spend time thinking about your overall strategy. Research, research and, you guessed it, research some more. 2. Find and define your own niche. Not too snug so nobody cares and not too wide so everybody cares/ fits. Go for lagom, Swedish for just right. Define, define and define.   Content is king…. Research online channels — where are the conversations taking place Spend time listening to the conversations in your niche. Listen actively to the entire market; competitors, buyers and suppliers. Take part in the conversation and respond to the issues discussed. Do not engage with a sales pitch. Be honest, pro-active and accountable. Thought leadership is the ultimate goal. Snug definition make for targeted content creation … but distribution pays the kings ransom. Pick only a few channels, it is easy to overreach and try to master many different channels and often you end up mastering none. There are channels that work well together, but this may/ will change over time (see Twitter/LinkedIn).   Make sure the channels you pick are where your customers are. You have already done the research, but your target market is moving. You need to move with your market.   Next time we’ll talk about different ROI measurements, analytics and...

Social media has profoundly changed how we interact with each other and brands. And our on and offline personas have merged into one. The day of handles like “dartvader1973” are long gone, and will not be missed. The modern family is often dispersed over countries and continents. My own family is here in Stockholm and spread out over several US states and social media’s digital glue helps us stay in touch and involved in each others lives. The intimacy of Skype, the community of Facebook and the convenience of Twitter feel like old friends. But they are not old friends, take a trip down memory lane, say, just five or ten years, and you will feel like you are in an episode of the Twilight Zone with slow dial-up service, AOL coasters, Netscape browsers, Frienster and MySpace networks. All that is certain is that all will be different in ten years. The computer will be a part of our bodies, social media will be driving a hugh part of marketing and privacy will be a luxury, most of us can’t afford. I often hear people say that there are too many social networks to keep track of. And, as with the auto industry, only a few will emerge. The Detroit three will become the Silicon Valley three. Yes, there will be big players, but the barriers to entry are so low and the market is moving so quickly and true competitive advantage is to be found in the niches. Solutions that transcend platforms will do better and, remember that all things that can be digital, will be digital. You haven’t seen anything...